Stop Asking Where the Good Childcare Staff Are—
Build the System That Attracts and Retains Them
A Six-Week Childcare Staffing Transformation
October 4 – November 15, 2026
For childcare owners, directors, HR professionals, and
leaders who are tired of constantly recruiting, replacing,
retraining, and rescuing—and are ready to build a staffing
system that actually supports growth.
Stop Asking Where the Good Childcare Staff Are—
Build the System That Attracts and Retains Them
A Six-Week Childcare Staffing Transformation
October 4 – November 15, 2026
For childcare owners, directors, HR professionals, and leaders who are tired of constantly recruiting, replacing, retraining, and rescuing—and are ready to build a staffing
system that actually supports growth.
YOU DON’T JUST HAVE A
STAFFING PROBLEM.
You keep posting jobs.
You keep interviewing.
You keep hiring.
You keep training.
And somehow…
you keep ending up right back where you started.
The candidate you thought was PERFECT never shows up for her first day.
Another employee goes to lunch and never comes back.
Someone else starts out amazing and three months later you’re asking: “What happened to her?”
- Your director is exhausted.
- Your strongest employees are carrying too much.
- Payroll keeps climbing.
- Classrooms still need coverage.
- Good employees are getting frustrated
- And YOU keep getting pulled back into problems your leadership team should be able to handle.
But what if that’s no longer the best question?
YOU DON’T JUST HAVE A
STAFFING PROBLEM.
You keep posting jobs.
You keep interviewing.
You keep hiring.
You keep training.
And somehow…
you keep ending up right back where you started.
The candidate you thought was PERFECT never shows up for her first day.
Another employee goes to lunch and never comes back.
Someone else starts out amazing and three months later you’re asking: “What happened to her?”
- Your director is exhausted.
- Your strongest employees are carrying too much.
- Payroll keeps climbing.
- Classrooms still need coverage.
- Good employees are getting frustrated
- And YOU keep getting pulled back into problems your leadership team should be able to handle.
But what if that’s no longer the best question?
THE WORKFORCE HAS CHANGED.
But what if that’s no longer the best question?
What they expect from employers has changed.
Why they choose one company over another has changed.
And what makes them stay has changed.
THE SHIFT IS ALREADY HERE.
THE SHIFT IS NOT COMING.
THE SHIFT IS HERE.
THE SHIFT IS NOT COMING.
THE SHIFT IS HERE.
THIS IS BIGGER THAN HIRING.
Capacity ● Revenue ● Labor ● Culture ● Leadership ● Retention ● Profitability
One teacher can create enough classroom capacity to support significant tuition revenue.
One strong director can lead an operation responsible for hundreds of thousands—or even more than a million dollars—in annual tuition.
And one poor staffing decision can create turnover, overtime, parent frustration, leadership exhaustion, and lost enrollment capacity.
One strong director can lead an operation responsible for hundreds of thousands—or even more than a million dollars—in annual tuition.
And one poor staffing decision can create turnover, overtime, parent frustration, leadership exhaustion, and lost enrollment capacity.
Your staffing strategy is a
profitability strategy.
The goal is not simply to have more people.
THIS IS BIGGER THAN HIRING.
Capacity ● Revenue ● Labor ● Culture ● Leadership ● Retention ● Profitability
One teacher can create enough classroom capacity to support significant tuition revenue.
One strong director can lead an operation responsible for hundreds of thousands—or even more than a million dollars—in annual tuition.
And one poor staffing decision can create turnover, overtime, parent frustration, leadership exhaustion, and lost enrollment capacity.
One strong director can lead an operation responsible for hundreds of thousands—or even more than a million dollars—in annual tuition.
And one poor staffing decision can create turnover, overtime, parent frustration, leadership exhaustion, and lost enrollment capacity.
Your staffing strategy is a
profitability strategy.
The goal is not simply to have more people.
THE GOAL IS TO HAVE
THE RIGHT PEOPLE.
In the right seats.
At the right cost.
Operating inside
the right systems.
IF THIS SOUNDS FAMILIAR…
You may be:
THE GOAL IS TO HAVE
THE RIGHT PEOPLE.
In the right seats.
At the right cost.
Operating inside
the right systems.
IF THIS SOUNDS FAMILIAR…
You may be:
- Hiring the first warm body who can relieve the pressure.
- Keeping mediocre employees because you’re afraid of being short-staffed.
- Posting the same job ad and attracting the same type of candidate.
- Overstaffing because it feels safer—even when labor is eating your margin.
- Watching strong employees get frustrated because weak performance is tolerated.
- Spending too much owner or director time solving people problems.
- Trying to recruit your way out of a retention problem.
IT’S TIME FOR A RESET.
IT’S TIME FOR A RESET.
WELCOME TO
This is a six-week strategy, implementation, and accountability experience designed to help childcare leaders stop reacting to staffing problems and start building an intentional people system.
This is not six weeks of random hiring tips.
This is not six weeks of random hiring tips.
And then connect what you’ve built to the bigger vision for your childcare company.
And then connect what you’ve built to the bigger vision for your childcare company.
And then connect what you’ve built to the bigger vision for your childcare company.
And then connect what you’ve built to the bigger vision for your childcare company.
THE FOUR PHASES
THE RESET
October 4–8, 2026
Five focused days to rethink how you attract, select, onboard, lead,
and retain people.
You’ll establish the strategy and create
your 30-day implementation roadmap.
You’ll establish the strategy and create
your 30-day implementation roadmap.
your 30-day implementation roadmap.
BUILD + IMPLEMENT
Put the five staffing systems into action through implementation hours, coaching, Q&A, and accountability.
REFINEMENT
Measure what is working.
Fix what isn’t.
Strengthen leadership ownership.
Refine the systems.
Measure what is working.
BUILD BIG BREAKTHROUGH
Bring the transformation into the bigger vision for your business at:
Bring the transformation into the bigger vision for your business at:
November 12–15, 2026
THE FIVE SYSTEMS
YOU’LL BEGIN BUILDING
THE FIVE SYSTEMS
YOU’LL BEGIN BUILDING
TALENT
ATTRACTION
A clearer system for identifying and attracting the employees your childcare company actually needs.
You’ll work on:
A clearer system for identifying and attracting the employees your childcare company actually needs.
You’ll work on:
- Your ideal employee avatar
- Your employer message
- Your recruiting strategy
- Your candidate pipeline
Because if you keep using the same message, in the same places, to attract the same people…
you may keep getting the same result.
Because if you keep using the same message, in the same places, to attract the same people…
you may keep getting the same result.
SCREENING +
SELECTION
A more consistent process for deciding who should move through your hiring process.
You’ll strengthen:
A more consistent process for deciding who should move through your hiring process.
You’ll strengthen:
- Hiring standards
- Screening criteria
- Interview process
- Candidate scorecards
- Red flags
- Non-negotiables
So you stop hiring primarily because:
“SHE CAN START MONDAY.”
So you stop hiring primarily because:
“SHE CAN START MONDAY.”
ONBOARDING +
EMPLOYEE SUCCESS
A stronger process for moving someone from:
A stronger process for moving someone from:
NEW HIRE → PRODUCTIVE TEAM MEMBER
NEW HIRE → PRODUCTIVE TEAM MEMBER
You’ll focus on:
You’ll focus on:
- Expectations
- Early training
- Communica-tion
- Role clarity
- The first-weeks experience
- Early support and follow-up
Because hiring the right person and onboarding them poorly can still produce the wrong result.
Because hiring the right person and onboarding them poorly can still produce the wrong result.
PERFORMANCE +
ACCOUNTABILITY
A clearer framework for what happens after people join the team.
You’ll strengthen how you approach:
A clearer framework for what happens after people join the team.
You’ll strengthen how you approach:
RETENTION +
DEVELOPMENT
A strategy for keeping and developing the people worth keeping.
You’ll examine:
A strategy for keeping and developing the people worth keeping.
You’ll examine:
- Recognition
- Development
- Growth opportunities
- Leadership pathways
- Culture
- Retention
- Protecting high performers
DAY 1 — THE STAFFING WAKE-UP CALL
Reset the Way You See People
We start with the foundation:
- Your beliefs.
- Your numbers.
- Your labor.
- Your current reality.
You’ll examine relief hiring, fear-based hiring, overstaffing, labor, capacity, profitability, and the people your future business actually needs.
YOUR OUTCOME:
YOUR OUTCOME:
A NEW PEOPLE VISION
A NEW PEOPLE VISION
DAY 2 — BECOME THE PLACE GREAT PEOPLE WANT TO WORK
DAY 2 — BECOME THE PLACE GREAT PEOPLE
WANT TO WORK
Reset How You Attract Talent
You’ll define who you want, what they value, why they should choose you, and how you’ll get their attention.
YOUR OUTCOME:
YOUR OUTCOME:
YOUR TALENT ATTRACTION STRATEGY
YOUR TALENT ATTRACTION STRATEGY
DAY 3 — NO MORE WARM BODIES
Reset How You Hire
We replace desperation with standards.
YOUR OUTCOME:
YOUR OUTCOME:
YOUR SELECTION STANDARD
YOUR SELECTION STANDARD
Move from: “Can she start?” to: “Should she join?”
Move from: “Can she start?” to: “Should she join?”
DAY 4 — FROM NEW HIRE TO STRONG START
Reset the First Weeks of Employment
You’ll focus on what happens between accepting the offer and becoming a confident, productive team member.
YOUR OUTCOME:
YOUR OUTCOME:
YOUR NEW HIRE SUCCESS STRATEGY
YOUR NEW HIRE SUCCESS STRATEGY
DAY 5 — KEEP THE GOOD ONES + BUILD THE BLUEPRINT
DAY 5 — KEEP THE GOOD ONES + BUILD
THE BLUEPRINT
Reset How You Lead, Develop, and Retain
We bring performance, accountability, development, retention, and all five systems together.
YOUR OUTCOME:
YOUR OUTCOME:
THE GREAT TEACHER RESET BLUEPRINT
THE GREAT TEACHER RESET BLUEPRINT
and your Six Week IMPLEMENTATION ROADMAP
and your Six Week IMPLEMENTATION ROADMAP
THEN THE REAL
WORK BEGINS.
The five-day kickoff gives you strategy.
The remaining weeks are where we start putting
it to work.
Through weekly implementation and accountability, you’ll:
Build
Test
Implement
Measure
Troubleshoot
Adjust
Report progress
We’re not just asking: “What did you learn?”
We’re asking:
“WHAT DID YOU IMPLEMENT?”
WHAT’S INCLUDED
Your Great Teacher Reset experience
5-Day Great Teacher Reset Kickoff
Five live 90-minute sessions.
Weekly Implementation Hours
Dedicated time to build and apply the systems.
Weekly Accountability
Clear priorities, deadlines, and progress checkpoints.
Live Coaching + Q&A
Bring your real staffing challenges into the room.
Great Teacher Reset Workbook
Your central implementation guide.
Staffing Tools + Templates
Resources for recruiting, screening, interviewing, onboarding, accountability, and retention.
24 Clock Hours Certificate
Across the complete Great Teacher Reset experience.
Six Weeks of Support
From strategy through implementation and refinement.
WHAT COULD CHANGE IN YOUR BUSINESS?
THEN THE REAL
WORK BEGINS.
The five-day kickoff gives you strategy.
The remaining weeks are where we start putting
it to work.
Through weekly implementation and accountability, you’ll:
Build
Test
Implement
Measure
Troubleshoot
Adjust
Report progress
We’re not just asking:
“What did you learn?”
We’re asking:
“WHAT DID YOU IMPLEMENT?”
CHOOSE YOUR GREAT TEACHER RESET EXPERIENCE
GENERAL ADMISSION
$297
Get the complete Great Teacher Reset experience and includes:
- Six-week program
- Five-day kickoff intensive
- Five staffing systems
- Weekly implementation sessions
- Weekly accountability
- Live coaching + Q&A
- Workbook
- Staffing tools + templates
- Up to 24 clock hours
- 30-day implementation roadmap
VIP ADMISSION
$597
Everything in General Admission PLUS:
-
VIP EARLY ACCESS ($999 Value)
Join us 30 minutes early on all five days of the kickoff. That gives you up to 2.5 additional hours of closer access, deeper strategy, questions, and coaching.
-
CMA LIVE: BUILD BIG TICKET
($799 Value)
Attend CMA LIVE: BUILD BIG, November 12–15, and connect your staffing transformation to the bigger vision for your leadership, systems, growth, and business.
TOTAL ADDED VIP VALUE: $2,097
CHOOSE YOUR GREAT TEACHER RESET EXPERIENCE
GENERAL ADMISSION
$297
Get the complete Great Teacher Reset experience and includes:
VIP ADMISSION
$597
Everything in General
Admission PLUS:
-
VIP EARLY ACCESS ($999 Value)
Join us 30 minutes early
on all five days of the kickoff.That gives you up to 2.5
additional hours of closer
access, deeper strategy, questions, and coaching.
additional hours of closer
access, deeper strategy, questions, and coaching.
-
PRIVATE 30-MINUTE 1:1 COACHING ($299 Value)
Get dedicated coaching
focused specifically on your childcare business, staffing challenges, and
implementation priorities.
-
CMA LIVE: BUILD BIG TICKET ($799 Value)
Attend CMA LIVE: BUILD BIG,
November 12–15, and
connect your staffing
transformation to the bigger
vision for your leadership,
systems, growth, and
business.
TOTAL ADDED VIP VALUE:
$2,097
GENERAL ADMISSION VS.
VIP ADMISSION
VIP ADMISSION
WHY NOW?
WHY NOW?
Because staffing problems rarely
fix themselves.
- Empty classroom capacity
- Lost enrollment opportunities
- Burnout
- Weak performance
- High labor without high productivity
- Director frustration
- Turnover
- Owner dependence
-
Reduced profitability
YOUR STAFFING DECISIONS SHOW UP ON YOUR P&L.
And the longer you keep using yesterday’s strategy for today’s workforce…
the more expensive the problem can become.
And the longer you keep using yesterday’s strategy for today’s workforce…
We are not promising you will never have another staffing problem.
We are building something much more valuable:
A BETTER WAY TO HANDLE
STAFFING WHEN CHALLENGES COME.
You will have worked toward:
- A defined ideal employee avatar
- A stronger employer value proposition
- A more intentional recruiting strategy
- Clearer hiring standards
- A structured candidate evaluation process
- A stronger onboarding experience
- Clearer performance expectations
- A more consistent accountability framework
- A retention and development strategy
- Staffing priorities connected to capacity and profitability
- A roadmap for what your organization builds next
We are not promising you will never have another staffing problem.
We are building something much more valuable:
A BETTER WAY TO HANDLE
STAFFING WHEN CHALLENGES COME.
You will have worked toward:
- A defined ideal employee avatar
- A stronger employer value proposition
- A more intentional recruiting strategy
- Clearer hiring standards
- A structured candidate evaluation process
- A stronger onboarding experience
- Clearer performance expectations
- A more consistent accountability framework
- A retention and development strategy
- Staffing priorities connected to capacity and profitability
- A roadmap for what your organization builds next
BEFORE
THE RESET
- Reactive hiring.
- Relief hiring.
- Fear-based staffing.
- Generic recruiting.
- Warm-body decisions.
- Weak onboarding.
- Inconsistent accountability.
- Good employees carrying weak employees.
- Constant turnover.
- Owner rescue mode.
AFTER
THE RESET
- Intentional workforce strategy.
- Defined employee avatar.
- Stronger recruiting.
- Clear hiring standards.
- Intentional onboarding.
- Performance expectations.
- Accountability.
- Development.
- Retention strategy.
- Implementation roadmap.
- A leadership team with clearer systems to follow.
BEFORE
THE RESET
- Reactive hiring.
- Relief hiring.
- Fear-based staffing.
- Generic recruiting.
- Warm-body decisions.
- Weak onboarding.
- Inconsistent accountability.
- Good employees carrying weak employees.
- Constant turnover.
- Owner rescue mode.
AFTER
THE RESET
- Intentional workforce strategy.
- Defined employee avatar.
- Stronger recruiting.
- Clear hiring standards.
- Intentional onboarding.
- Performance expectations.
- Accountability.
- Development.
- Retention strategy.
- Implementation roadmap.
- A leadership team with clearer systems to follow.
FAQ
FREQUENTLY ASKED QUESTIONS
Who is this for?
Childcare owners, directors, HR professionals, and leaders responsible for hiring, managing, or developing staff.
How long is the program?
The Great Teacher Reset runs October 4 through November 15, 2026.
What happens during the 5-day kickoff?
Each day is a 90-minute live session with approximately 70 minutes of teaching and strategy, plus time for Q&A, announcements, and your implementation assignment.
Is this just about recruiting?
No. We cover attraction, selection, onboarding, performance, accountability, retention, and development.
Will I receive tools and templates?
Yes. The program includes practical staffing tools, templates, and a Great Teacher Reset workbook.
What’s the difference between General and VIP?
VIP includes everything in General Admission plus...
1. 30-minute early access during all five kickoff sessions,
2. One private 30-minute coaching session with a CMA Coach
3. CMA LIVE: BUILD BIG General Admission ticket.
Can my director participate?
Absolutely. This experience is designed for owners, directors, HR professionals, and leadership team members.
STOP ASKING
WHERE THE GOOD CHILDCARE STAFF ARE.
The workforce has shifted.
Your strategy has to shift with it.
If you’re ready to stop hiring for relief and start
building your team on purpose…
THIS IS YOUR RESET.
GENERAL ADMISSION
$297
VIP ADMISSION
$597
